Borealis selects the Hromatka Group as its distribution partner for Southeast Europe
Borealis announced today that it has selected the Hromatka Group, an established distribution network for the European polymer market, as its distribution partner for Southeast Europe. The agreement covers the Appliances, Healthcare, Structured Products, Concentrates, and Polymer Modifiers segments. Under the agreement, Hromatka’s own distribution companies—Aectra Plastics, Plastoplan, and Sax Polymers—will distribute polypropylene (PP) and polyethylene (PE), as well as Bormed™, Queo™ polyolefin plastomers and elastomers (POP/POE) in Albania, Bulgaria, Romania, Macedonia, Slovenia, Hungary, Bosnia and Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. The company will also distribute Borealis Automotive polyolefins in Albania, Bulgaria, Macedonia, Slovenia, Bosnia and Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. The new agreement supports both companies’ strategy and focused approach for further growth in these target markets and offers the Group’s customers a wider selection of materials and improved supply chain security.
About Borealis
Borealis is one of the world’s leading providers of advanced and circular polyolefin solutions and a European market leader in basic chemicals, fertilizers, and mechanical recycling of plastics. Headquartered in Vienna, Austria, Borealis employs 6,900 people and operates in over 120 countries. In 2020, Borealis generated revenue of €6.8 billion and a net profit of €589 million. OMV, the Austria-based international oil and gas company, owns 75% of Borealis, while the remaining 25% is owned by a holding company of Abu Dhabi-based Mubadala. The company provides services and products to customers worldwide through Borealis and two key joint ventures: Borouge (with the Abu Dhabi National Oil Company, or ADNOC, based in the United Arab Emirates); and Baystar™ (with Total, based in the United States).
About the Hromatka Group
The Hromatka Group is a leading family-owned distribution group in the European polyolefin and ETP market. With several strong local brands and partners, the Hromatka Group offers a broad product portfolio with international reach and deep technical expertise. The range is rounded out by the group’s own compounds, which are manufactured at two plants under the brand name SAX Polymers. Highly qualified local experts are active in 16 countries, advising customers and finding solutions to their challenges.
The Hromatka Group operates 41 warehouses across Europe and continues to invest in order to ensure maximum delivery reliability.
