Borealis Selects Hromatka Group as Distribution Partner for Southeast Europe
Borealis announced today that it has selected the Hromatka Group, an established distribution network for the European polymer market, as its distribution partner for Southeast Europe. The agreement encompasses the Appliances, Healthcare, Structured Products, Concentrates, and Polymer Modifiers segments. Under this agreement, Hromatka-owned distribution companies Aectra Plastics, Plastoplan, and Sax Polymers will distribute Polypropylene (PP) and Polyethylene (PE), as well as Bormed™ and Queo™ polyolefin plastomers and elastomers (POP/POE), in Albania, Bulgaria, Romania, Macedonia, Slovenia, Hungary, Bosnia-Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. The company will also distribute Borealis Automotive Polyolefins in Albania, Bulgaria, Macedonia, Slovenia, Bosnia-Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. This new agreement supports the strategy and focused approach of both companies for further growth in these target markets, offering the Group's customers a wider material selection and enhanced supply chain security.
About Borealis
Borealis is one of the world's leading providers of advanced and circular polyolefin solutions and a European market leader in base chemicals, fertilizers, and the mechanical recycling of plastics. Headquartered in Vienna, Austria, Borealis employs 6,900 people and operates in over 120 countries. In 2020, Borealis generated sales of 6.8 billion Euros and a net profit of 589 million Euros. OMV, the Austria-based international oil and gas company, owns 75% of Borealis, while the remaining 25% belongs to a holding company of Abu Dhabi-based Mubadala. The company delivers services and products to customers worldwide through Borealis and two key joint ventures: Borouge (with the Abu Dhabi National Oil Company or ADNOC, based in the United Arab Emirates); and Baystar™ (with Total, based in the USA).
About the Hromatka Group
The Hromatka Group is a leading family-owned distribution group in the European polyolefin and ETP market. With several strong local brands and partners, the Hromatka Group offers a broad product portfolio with international reach and profound technical expertise. The portfolio is complemented by proprietary compounds, manufactured at two plants under the SAX Polymers brand name. Highly qualified local experts are active in 16 countries, advising customers and finding solutions for their challenges.
The Hromatka Group operates with 41 warehouses across Europe and continuously invests to ensure maximum supply security.
